ONLINE
Build Your Business
During This
ONLY ON ADVISORTODAY.COM
Recession
Find out how one advisor put $60
million into her pipeline by host-
ing “Emergency Market Update”
events. Follow her lead by using
these steps—and scripts.
RESOURCE SPOTLIGHT
Motivation
The New Year is a great time to put old ways
and bad habits behind you. Check out these
articles to help you get started.
• Success—It’s All in the Mind
http://www.advisortoday.com/resources/
successitsmind.html
• Jump-Start Your Inspiration
http://www.advisortoday.com/200610/
jumpstartinspiration.html
• Seven Ways to Turn Failure into Success
http://www.advisortoday.com/resources/
failuretosuccess.html
www.Advisor Today.com/200812/buildyour-
business.html
The 10 Dumbest Things Salespeople Do
Knowing what not to do in sales is just as powerful as knowing what to do.
So make sure you haven’t fallen into any of these traps.
www.AdvisorToday.com/200812/10dumbestthings.html
Receipts Go High-Tech
This online service saves you time and money by helping you organize and
digitize your receipts.
www.AdvisorToday.com/200812/receipts.html
A Market Waiting to Be Tapped
Although more and more women are becoming wealthier, most of them
aren’t working with a financial advisor. Learn what you need to do to tap
into this profitable market.
www.AdvisorToday.com/200812/tapwomen.html
DIGITAL MAGAZINE
Visit
www.Advisor
Today.com/
digimag
to check out
our digital
edition.
PODCAST SERIES: BUILDING A MORE SUCCESSFUL PRAC TICE
Help Your Clients Stay Calm (and Remain Your Clients) During
Shaky Times
You only have to turn on the TV or pick up any newspaper to find headlines
such as “Market Meltdown,” “Dow Jones Plunges” and “Recession Dead
Ahead.” These are words that strike fear in your clients’ hearts. What should
you, as an advisor, be doing at a time like this? NAIFA Trustee Russell A. Smith,
CLU, ChFC, CFP, CSA, gives you sound advice on how to navigate this difficult
time.
www.AdvisorToday.com/2008012/podcast.html
AT Asks!
How do you use tech-
nology in your practice?
Answer at
www.AdvisorToday.com.
For October 2008
results, see Page 35.
