CONTENTS
vol. 104, no. 8
August 2009
4040
4
34
46
46
features
COVER STORY
34 Opening the Door to Multicultural Markets
Whether you live in a big city or a small town, it’s no longer a
question of if but how you should reach out to minority
groups if you want to successfully grow your practice.
By Maggie Leyes
40 The New World of Investing
Exploring alternatives, explaining market trends and
encouraging client meetings are just a few of the steps
used by forward-thinking investment advisors to survive and
thrive in today’s difficult investment climate.
By Dave Willis
46 LEADING EDGE: A Call to Service
We came away with some very important lessons after our
interview with John Joseph Stroble, CLU, FLMI, executive
vice president and CEO of Southern Farm Bureau Life
Insurance Co. Among them: Excellent customer service is
the key to success in this business.
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