THE EDGE Leading
A Call to Service
During our interview with John Joseph Stroble, CLU, FLMI,
executive vice president and CEO of Southern Farm Bureau Life
Insurance Co., we learned several important lessons. A major
take-away: Exemplary customer service is the cornerstone of a
NAIFA: You joined Southern Farm
Bureau on the administrative side of
the business. How has that experience helped you now as head of
NAIFA: What business skills have con-
tributed the most to your success?
Joey Stroble: I’ve always considered
myself a servant of the agency force,
and in heading up our claims operation, I realized the importance of an
agent’s work. I’ve had the opportunity
to meet with families who’ve lost loved
ones and heard many stories about
how their lives would have changed
dramatically had our agents not
convinced them of the need for life
insurance. So my experience in claims
has influenced me in terms of the
responsibility I have as CEO.
We’ve got a tremendous group of
men and women who represent our
company. But when you get right down
to it, they’re selling a promise and we
must, in management, have our company in position to deliver on that promise.
So we try to run our company in such
a way that we will be able to deliver on
that promise—whether it’s a week from
the time the promise was made or 40
years down the road.
Stroble: You cannot be successful
without preparing and organizing
your daily work routine. Setting goals
is also very important, and I think you
have to have a passion for what you
do. I’ve been blessed to enjoy coming to work each day and trying to do
better than I did the day before, and I
have always surrounded myself with
very talented, dedicated professionals.
NAIFA: What traits have you observed in
some of the most successful advisors?
You can listen to the
interview with Joey Stroble
by tuning in to the podcast,
“The Leading Edge with
Joey Stroble.” You can access it
www.Advisor Today.com or
Stroble: They have a passion for serving their fellow man and a desire to
take care of their needs. They are
loyal, educated in their company’s
product offerings, have a strong work
ethic and are team players.
NAIFA: What are some real
turning points or moments of truth
in your career?
Stroble: As I mentioned earlier, my
work in claims has given me more